og landing page
pristine. pristine. pristine. pristine. pristine. pristine. pristine. pristine.
toothpaste that belongs on your vanity.
pristine. is formulated to compete with the best premium toothpastes on the market — nano-hydroxyapatite remineralization, low-abrasion RDA score, fluoride-free — without looking like it came from a pharmacy shelf.
We believe oral care should feel like self-care. Designed for the bathroom counter, not the medicine cabinet.
the collection
vanilla mint
Soft, warm, and creamy with a cool finish. For those who find mint too aggressive.
$17 · 4.0oz (113g)
wintermint
Clean and crisp. The classic done right — no artificial sharpness, just clean.
$17 · 4.0oz (113g)
cinnamon
Warm, spiced, and unexpectedly fresh. Our most talked-about flavor.
$17 · 4.0oz (113g)
best value
the full set.
All three flavors in one order. Try them all and find your favourite — or keep all three in rotation.
$42
$51
save $9
save $9
ingredients & science
nano-hydroxyapatite
Bioidentical to tooth enamel. Remineralizes and strengthens without fluoride — backed by science as a fluoride alternative with a growing body of research behind it.
low RDA score
Our abrasivity rating is well below the ADA safe threshold of 250, protecting enamel even with daily use.
no SLS, no glycerin
No sodium lauryl sulfate means no canker sores. No glycerin means your enamel can do its job.
xylitol
Natural sweetener that actively inhibits cavity-causing bacteria — no fake sweeteners, no aftertaste.
what people are saying
★★★★★
"Finally, toothpaste I don't hide under the sink. It sits on my counter like a skincare product."
★★★★★
"The cinnamon one changed my entire morning routine. I actually look forward to brushing now."
★★★★★
"Dentist asked what I switched to. The nano-hydroxyapatite is legit — my sensitivity is gone."
stay in the loop
be first when we restock.
We're growing carefully. Join the list and you'll hear from us before anyone else — no spam, ever.
sold out
this one's popular.
We're in final production. Drop your email and you'll be first in line when vanilla mint ships.
✓
you're on the list.
We'll let you know the moment your order is ready.